Fuzzy characters and bubbles

Why do coke adverts always have to look so politcally correct and dream-like? Like this advert I just saw today.....it's sooooo cute and the music, courtesy of Calvin Harris, is even better than most adverts. There's just one thing about the advert that I don't like......the product. I don't like coke, I despise coke. But this advert makes me wanna become a coke-head*correction* coke drinker.